Success as a Leather Doctor comes in many forms. For some ambitious franchisees, this means purchasing multiple territories and having family, friends, employees or contractors assist in their operations. Having multiple territories allows you to maximize your marketing efforts and grow your business quickly, across a larger area.
Owning and operating a multi-unit franchise model with The Leather Doctor is affordable. It’s actually not much more expensive than buying into a single territory. That’s because many of the start-up costs that go into starting a Leather Doctor franchise are covered in the initial territory investment, and do not apply (or are far smaller) when purchasing a second (or third) area.
The initial investment for a single Leather Doctor franchise license is $40,000 with additional set up costs of approximately $45,000. A discount of 10% of the license fee is offered for 2 or more territories when purchased together.
Many of the set up costs associated with starting a Leather Doctor business will be the same whether you operate one territory or several territories, with economies of scale (savings) being achieved in areas such as training, business operations (phone, computer, business licenses, insurance), products and tools etc.
Single unit Leather Doctor territories are designed based on population, with a minimum of 300,000 people per territory. Franchisees also have the option of purchasing adjoining territories to become multi-unit franchisees. This strategy helps to maximize the power of marketing efforts and customer referrals, giving a larger geographical reach for franchisees, and also a greater population to service.
Word-of-mouth is essential in growing a service-based business. When customers experience Leather Doctor workmanship and service, they often share their experience with friends, family and co-workers. If those friends, family or colleagues live in an area which is owned by a different Leather Doctor, there is an obligation to refer the business on. If you own the license however, the referrals stay with you. By owning multiple territories, you not only enjoy the yields from your marketing efforts in your primary territory, but you also gain leads and business from customers in the adjoining territories you own.If you’re ready to learn more about operating multi-unit franchises with The Leather Doctor, please contact us.
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